Doritos Crash the Super Bowl: The Return of a Fan-Favorite Contest After a thrilling ten-year hiatus, the beloved Doritos Super Bowl 2025 contest has made a triumphant return, stirring excitement among filmmakers and snack enthusiasts alike. This year, thousands of creative entries have been whittled down to just three exceptional Crash the Super Bowl finalists: “Abduction,” “Barbershop,” and “Charades.“ As fans eagerly cast their votes until January 28, 2025, the question on everyone’s lips is: which ad will seize a coveted spot during Super Bowl 59?
A Legacy of Fan Engagement
Doritos’ Crash the Super Bowl has always been more than just an advertising contest; it’s a celebration of creativity and fan engagement. By entrusting its most significant ad moment of the year to its fanbase, Doritos has continually fostered incredible moments that resonate with audiences. Tina Mahal, SVP of marketing at PepsiCo Foods North America, emphasizes that this campaign is about Doritos being fans of its fans.
Meet the Finalists
Charades
Directed by Mark Blitch, “Charades” is a heartfelt tribute to family game nights. Blitch, who has made previous attempts in the contest, finally sees his persistence pay off with a relatable charades-themed ad that captures the essence of family love and laughter.
Barbershop
Zach Shenouda and Ryan Robinson bring humor and nostalgia with “Barbershop,” an ad inspired by their high school dreams. Their story of a young man distracted by Doritos cheese on his barber’s fingers showcases their artistic vision and determination to make a mark in the film industry.
Abduction
Dylan Bradshaw and Nate Norell add a sci-fi twist with “Abduction,” where an unsuspecting snacker battles an alien tractor beam for his beloved Doritos. This collaboration highlights the potential life-changing impact of being a Crash the Super Bowl finalist.
For these talented creators, the Doritos Crash the Super Bowl contest represents more than just advertising; it’s a vital stepping stone toward achieving their dreams in the fiercely competitive entertainment industry. With millions set to watch these ads, the finalists are keenly aware of the career opportunities this exposure could bring.
Cast Your Vote
Join in on this exciting journey by voting for your favorite ad at DoritosCrash.com. The winning ad will be announced on February 3, 2025, and will be showcased during Super Bowl 59 on February 7, 2025, in New Orleans. This year’s campaign is a testament to the bold creators who pour their passion into every frame. As the suspense builds, we eagerly await which ad will capture the hearts of America.
